Beyond Interior Design Club

The Beyond Interior Design Club's mission is to help interior designers take their business to the next level, where "less is more" is the motto

Increasing monthly organic reach
Boosting engagement on Instagram posts related to freebies
Improving overall social media interaction (likes, comments, and shares)

Goals

Target Audience

Women aged 30 to 45 years old
Living in the Netherlands, possibly working from abroad
Interior designers willing to invest in improving their business
Interested in interior design and trends, as well as personal growth, health, and everything "beautiful"

Balancing work and family life, Struggling to grow, Lack of focus and structure, High/low workload, Lack of fulfillment, Finding meaningful and suitable clients, Earning more with fewer clients, Recognizing the value of their own services, Charging higher prices, Dealing with clients who don’t listen

Painpoints

Instagram Strategy

Currently, we post 5 times a week, focusing on 4 Reels and 1 carousel or static post. Additionally, we share 8 unique Stories weekly to further increase visibility. Each week, we dedicate 1 hour to targeted outreach and engagement to foster mutual interaction with followers. We have also completely rebranded the Instagram feed, ensuring consistent and recognizable branding that enhances the brand’s image.