Laura Quartel

Laura Quartel is an online entrepreneur and coach, specialized in helping women build an income online. With her 'girl next door' vibe, she inspires women to believe that anything is possible with the right mindset and motivation.

Reaching and retaining more followers
Sharing more value
Creating greater brand awareness

Goals

Target Audience

Women aged 20 to 50 years old
(Young) women eager to generate more income through an online business model and willing to invest in it
Interested in fitness, travel, and enjoying a vibrant lifestyle

Painpoints

Feeling stuck in a 9-to-5 job, with no time for household or family
Lacking opportunities to travel and work remotely

Instagram Strategy

Currently, we post 4 Reels per week, consisting of short, personal videos alternated with promotional content. The approachable tone of the videos lowers the threshold for both followers and non-followers to request Laura's free step-by-step guide. The feed is intentionally kept clean and personal to maintain the account's authenticity and foster a genuine connection with the target audience.